At every stage of his career, Peter Moore Smith has devoted himself to storytelling. From his early days at BBDO NY creating celebrated campaigns for Pepsi, Visa, GE, FedEx, and many other world-famous brands to his more recent viral films for Cheerios, Duracell, and Walmart at Saatchi, Peter’s brand of advertising has always focused on an essential human truth — that stories matter, that life’s moments become momentous when there’s a tale to be told.
His gift for dialog and visual narrative, from the emotional to the comedic, has garnered Cannes Lions, One Show Pencils, Effies, Clios, and just about every other form of industry recognition.
As a director, Peter offers an ear for dialog and an eye for storytelling, preferring work that’s about people at their most human. An agency veteran, he loves the collaborative art of working with creative teams to create advertising that is as impactful as it is engaging, and as meaningful as it is memorable.
Click HERE to see Peter's Creative Director Work.